Customer surveys are always paired with customer counts. We call them dot surveys because we use sticky dots on large easels. Everybody loves stickers!
Usually 2 to 4 questions are asked. Participants/customers are asked to read each question and mark their answers by placing a sticker in an answer column.
We get the best results with an upbeat attitude and the following approach: “Can you spare a minute to answer a few questions and help the market?”
Surveys require 4 volunteers; two shifts of 2 volunteers.